With extensive LBM experience spanning marketing, product development, advertising, and sales, I am a strategic, results-oriented senior leader known for building, mentoring, and leading high-performing teams. I bring a disciplined and data-driven approach to developing and executing comprehensive brand strategies, strengthening market positioning, and driving successful B2B and B2C product initiatives.
Recognized as a trusted leader within the Lumber and Building Materials and epoxy coatings industries, I have a proven track record of delivering impactful brand growth and product launches that accelerate revenue, expand market share, and enhance long-term competitiveness. My core strengths include enterprise-level strategic planning, budget stewardship and optimization, and the execution of fully integrated traditional and digital marketing programs that consistently produce measurable and sustainable business results.